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The Hang Seng University of Hong Kong

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Category: Book Chapter (6); Book (5); Book Review (1); Conference Paper (56); Journal Article (136); Others (4)

Department: MGT (42); MKT (87); SCOM (12); SHSS (2); AAD (1); ENG (5); SSC (12); ACY (1); COM (1); EAF (13); M&M (6); MSI (3); SCM (19); M&S (2); PO (1); SBUS (1)

Keyword: AI and Game-based Learning (1); Acculturation Strategies; Co-cultural Communication; Hong Kong Drifters. (1); Acculturative Stress, Coping Strategies, Hong Kong Drifters, Northward Drifters (1); Acculturative Stress, Coping Strategies, Social Support (1); Adolescents (1); Adoption intention (1); Advertising, Experimental design, Brand communication, Consumer behaviour, Brand awareness, Product Placement (1); Advertising, learning-orientation, integrity, brand recognition, purchase intention (1); Affective Trust in Supervisor (1); All-online Learning (1); Artificial intelligence (2); Arts marketing (1); Asia Pacific (1); Ask performance (1); Association rule (1); Banking (1); Behavioral Science (1); Brand Recognition (1); Brand attitude (1); Brand image (1); Brand interactivity; Engagement; Co-creation; Repurchase intention; Social media; Brazil (1); Buddhism (1); Buddhist Psychology (1); Buddhist psychology (1); Business-to-business (2); COVID-19 pandemic (1); Carbon footprint (1); Censored data (1); Challenging job demands (1); China (1); Chinese (1); Chinese consumer (1); Chinese consumers (1); Chinese cultural values (1); Chinese women (1); Co-creation (1); Cold chain (1); Collectivism (1); Commitment-trust (1); Community engagement (1); Conflict resolution (1); Consumer Cynicism (1); Consumer Ethics (3); Consumer Materialism (1); Consumer Psychology (1); Consumer behaviour (4); Consumer ethics, Business ethics, Digital communication, Consumer education (1); Consumer satisfaction (1); Consumer's risk (1); Consumption (1); Consumption values (1); Content Analysis (1); Content analysis (1); Convergence (1); Corporate Social Responsibility (CSR), United Nations Sustainable Development Goals (UNSDGs), Sustainability (1); Counterfeit consumption (1); Courtesy (1); Covariance structure analysis (2); Creative performance (1); Creativity (1); Crowdsourcing scienceReplicationReproducibilityResearch transparencyMethodologyMeta-science (1); Cultural and creative industries (1); Culture (2); Customer delight (1); Customer satisfaction (1); Cyberbullying (1); Decomposition Analysis (1); Deep Neural Networks (DNN) (1); Depression (1); Digital (1); Digital and Online Communication (1); Digital business management (2); Discourse analysis (1); Disparity (1); Distribution Dynamics Analysis (1); E-commerce (2); East Asia (1); East-West dichotomy (1); Eco-Fashion (1); Economic Structure (1); Education (1); Education transformation (1); Educational Technology (1); Electric vehicle (EV) (1); Electronic funds transfer at point of sale (1); Electronic word of mouth (1); Electronic word-of-mouth (1); Emotion (2); Emotional Experiences (1); Employee Altruism (1); Engagement (1); Enhancing Teacher Resilience (1); Ethics, Decision making, Psychology, Research management, Ethics (1); Face consciousness (1); Fandom (1); Feedback and Assessment (1); Financial data association (1); Financialization (1); Five Confucius Virtues (1); Flipped Classroom (2); Flow theory (1); Focus Group (1); Fuel cycle (1); Functions (1); Fuzzy association rules (1); Fuzzy logic (1); Fuzzy set theory (1); GARCH-MIDAS (2); GBA (1); Generation Cohort Theory (1); Generation Z (1); Generational Differences (1); Gini Coefficient (1); Global (1); Granger causality (1); Handbook (1); Hang Seng Index (1); Healthcare wearable technology (1); Heuristics (1); Hong Kong (6); Hong Kong drifters (1); Hong kong (1); Humanistic Buddhism (1); Humor (1); Hydrogen fuel cell vehicle (HFCV) (1); Immersive learning (1); Impact of COVID-19 Pandemic on Higher Education (1); Impression management, ingratiation, exemplification, compulsory citizenship behavior, workload (1); Indigenization (1); Inequality (1); Innovation in Language Teaching (1); Integrity (1); Intellectual Property Infringement (1); Intention to buy pirated CDs (1); Interactivity (1); Internal Marketing (1); Internet addiction (1); Internet of Things (1); Intrinsic motivation (1); Job Performance (1); Junzi Organisation (1); Key opinion leaders (2); L2 learners (1); Lay theory; Trust; Intergroup; Interracial; Conflict (1); Leader–Member Exchange (LMX) (1); Learner affect (1); Learner engagement (1); Learner motivation (1); Learner variables (1); Learning (1); Learning orientation (2); Learning performance (1); Li (1); Live streaming (1); Logistics (1); Loyalty program communication (1); Loyalty program communication; Progress feedback; Regulatory focus; Culture; Reward pursuit (1); Loyalty programs, culture, feedback, reward pursuit, consumer motivation (1); Luxury (1); Luxury products (1); MOA (1); MTAR adjustment (1); Macroeconomic Fundamental (2); Marketing research (1); Mass media effect (1); Materialism (1); Maximum likelihood estimation (1); Mean bias (1); Mediation (1); Mental Health (1); Message tuning (1); Mood (1); Moral relativism (2); Motivation (2); Multi-criteria decision-making (2); Multiuser Decoding (MUD) (1); National identity (1); New technology (1); Non-orthogonal Multiple Access (NOMA) (1); Northward drifters (1); Observational learning (1); On-going search behaviour (1); Online (1); Online Learning and Teaching (1); Online Self-Regulated Learning (1); Online communities (1); Online community, social bonds, advertising response, social communication, community advertising (1); Online reviews (1); Online reviews, word-of-mouth certainty, culture, information accessibility, accountability (1); Openness to experience (1); Optimal stimulation level (1); Ostracism (1); Participatory culture (1); Perceived Job Security (1); Perceived Risk (1); Perceived credibility (1); Perceptions (1); Personal finance, digitisation of the economy, COVID-19 pandemic, addiction to digital technology, financial vulnerability (1); Physical-layer Network Coding (PNC) (1); Pictures (1); Placement Characteristics (1); Platform (1); Platform design (1); Plug-in hybrid electric vehicle (PHEV) (1); Positive Learning Environment (1); Possessions (1); Post-pandemic Era (1); Practices (1); Prevalence (1); Product Placement (1); Product carbon footprint (PCF) (1); Product placement (1); Product placement, content analysis, economics of information, message matching, product attributes (1); Product reviews (1); Progress feedback (1); Prosumer-generated content (1); Psychological well-being (1); Psychology (2); Public Opinion (1); Public relations (1); Purchase intention (1); Quality sustainability (1); Radicalization (1); Radio frequency identification (1); Regulations (1); Regulatory focus (1); Relationship Marketing (1); Relationship marketing (1); Relationship quality (1); Remote Learning Environment (1); Ren (1); Renewable energy (1); Repurchase intention (2); Research methods (1); Retail banking (1); Review platforms (1); Review quality (1); Reward pursuit (1); Risk aversion (1); Risk monitoring (1); Role orientations (1); School Counselling (1); Service Sector Development (1); Social Distance (1); Social Media and Psychology (1); Social Movement (1); Social Networks, Consumer Education, Electronic Information Resource Searching, Marketing Strategy, Websites (1); Social Norms (1); Social esteem (1); Social harmony (1); Social media (2); Social media marketing (1); Social media marketing; consumer-brand engagement; brand knowledge; brand awareness; brand image; Hong Kong (1); Social media, Online and offline marketing, Distribution intensity, Brand equity, Product involvement (1); Social media; COBRAs; on-going search; WeChat; mobile social media; luxury cosmetics; China (1); Social network sites (1); Social presence (1); Socially Distanced Classroom (1); Soft systems methodology (1); Southeast Asia (1); Sponsored content (1); Stakeholder-caring (1); Stakeholder-caring; brand image; integrity; courtesy; customer satisfaction (1); Status consumption (1); Stock Market Volatility (1); Student Engagement in Online Learning (1); Students' creativity (1); Successive Interference Cancellation (SIC) (1); Supply chain management (1); Supply chain quality (1); TAM (Technology Acceptance Model) (1); TBLT (1); Teach through Transmedia (1); Teacher Support in Online Learning (1); Teacher support (1); Technology education (1); Television programmes (1); Threshold cointegration (1); Time perception, product configurator, mass customization, user interface, user experience (1); Tourism (1); Tourist misbehaviour (2); Travelling abroad experieences (1); Travelling abroad experiences (1); Truncated data (1); Trust (1); Two-stage estimation procedure (1); Unconditional half-life (1); Uniqueness (1); Value construction (1); Volatility (1); Volunteerism (1); WeChat (1); Wine industry (1); Wireless sensor network (1); Wisdom (1); Word-of-mouth behavior, Word-of~mouth content, Consumer reviews, Online forums, Buzz marketing (1); Work Performance (1); Workplace Ostracism (1); Yi (1); Zen Buddhism (1); 涵化理论; (1); 研究框架; (1); 約翰·貝瑞; (1); 適應 (1)