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The Hang Seng University of Hong Kong

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Category: Book Chapter (11); Book (2); Conference Paper (30); Journal Article (101)

Department: ENG (7); M&M (8); MKT (41); STFL (6); SCOM (11); AAD (2); COM (4); MGT (9); MSI (13); SSC (5); ACY (6); E&F (1); EAF (6); J&C (1); SBUS (1); SCM (20); SDSC (2); SHSS (1)

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Sensitive discrete quantitative data (1); Sethi Advertising Model (1); Sethi model (1); Simulation (3); Single-trial design (1); Social and Cultural Studies on Environment (1); Social movement discourses (1); Social network sites (1); Social resistance (1); Sponsored content (1); Stackelberg differential game (1); Stackelberg equilibrium (1); Standardization (1); Stock price synchronicity (1); Strategic planning; topic familiarity; task-readiness; fluency; accuracy; complexity (1); Supernatural (1); Teaching resources, higher education, staff development (1); Television Advertising; China; Content Analysis; Informative (1); Television programmes (1); Tertiary training (1); The Sethi model (1); Thematic analysis (1); Tourism (1); Translation studies (1); Translator training (1); Tree-based Classifiers (1); Trustworthiness (1); USA (2); WeChat (1); Wildlife (1); Young consumers (1)