| Author : | Chau S L |
|---|---|
| Category : | Journal Article |
| Department : | Management |
| Year / Month : | 2015 |
| ISSN: | 1813-0534 |
| Source : | Academy of Taiwan Business Management Review, 11(1), 114-121. |
Abstract
- The business world becomes more sophisticated and there are a growing number of complex business issues that may impose constraints or limitations on company operations. Along with these complexities, societies are getting more affluent and therefore companies are offering a wider variety of products in the global market. Particular challenges are imposed on pleasing products, which provide short-term and high immediate customer satisfaction and likely cause harm in the long-term. Such harm has been drawing people’s attention to control or restrict the business activities of this kind of products. Companies selling products such as alcohol, ultra-processed food and drink, unhealthy commodities and tobacco are therefore the targets. Using tobacco companies as an illustration on socially controversial products and ethical business decisions, this paper begin with the challenges faced by tobacco companies, which is followed by a discussion on their stakeholders’ interests, key ethics issues concerned, marketing strategies adopted and finally, a conclusion is drawn.
Keywords
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