| Author : | Zhaoxun Song, Yuk Tai Siu, Kwok-Wai Cheung |
|---|---|
| Category : | Journal Article |
| Department : | School of Communication |
| Year / Month : | 2023 / 06 |
| Source : | Intelligent Information Management |
Abstract
- In recent years, information and communications technology (ICT) has gone
through a process of convergence due to dynamic marketing and technological development. However, signs of deconvergence have emerged during this
ongoing process of ICT convergence, which requires close attention and critical reflection by ICT practitioners and educators. This article seeks to identify and critique the seemingly paradoxical trend of market convergence/deconvergence, technological convergence/deconvergence, and audience convergence/deconvergence in ICT. To achieve this goal, a focus group discussion with eight selected participants was adopted as the research method for
this study. The data were then analysed using qualitative thematic analysis.
The themes revealed in the focus group discussion not only reflect the trends
in ICT convergence but also, from various perspectives, highlight the increasingly obvious phenomena of deconvergence. The findings should inform
industrial practitioners about the rapidly changing ICT landscape and shed
light on future ICT policy and industry directions.
Keywords
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